Wednesday, May 30, 2012

Orientation to Serve

Adapted from the BECA June 2012 Newsletter

Now that BECA Nicaragua has a team in place, one of the challenges I'm finding is instilling an orientation to serve. To ask our team that they reallly open their eyes and look hard for opportunities to serve our clients (i.e., the students we supervise).

In Nicaragua, the orientation to serve a customer is . . . hmmmm . . . well, I don't mind saying that it doesn't come even remotely close to fussy North American standards.

[Aside: Yeah, I know there are exceptions, so hang on to your hat. I'm speaking in general terms and about its implications for our organization.] Anyway, why is it this way?

Here's my simplistic take.

The great majority of Nicas are just trying to get by. That means if they are going to be interested in serving anyone, it would be themselves.

And why shouldn't they be?

It makes sense. Difficult to be critical of that.

It is my belief that this mentality trickles down to people working in the service industry. A good example is going to a Nicaraguan pharmacy. It's every person for himself! He who maketh the most noise, shall be served first. Survival of the fittest, capitalist style. (Substitute pharmacy for pizza kiosk, meat counter, etc.)

All of this has implications for BECA. Our current service model demands an high degree of  attention to detail. It could be an unrealistic expectation. Or a mission that isn't optimal for this environment.

I'll think about this some more but it may mean scaling down our ambitious mission of transforming lives to something more achievable. Hey, if people are good at serving and helping themselves doesn't it make more sense to concentrate on facilitating that?

Food for thought.

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