We are talking about a mentality.
And that mindest translates into a product family that is well-designed.
The classic modern-day example is Apple and their ipods, iphones, and ipads.
How can you tell a well-designed product when you see one?
For me the answer lies in the ease-of-use of the product (or service).
That is, the manufacturer has taken into consideration every minute detail before launch.
The details matter!
The same applies to a non-profit organization like ours, BECA.org, and the programs we offer and the projects we execute.
I try to impress upon our team that excellence is found in the details.
I am happy to say that they are responding.
And I can now direct more of my love of design on our very own initiatives instead of elsewhere.
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