Facebook.
Twitter.
Pinterest.
And there are many, many more.
I've heard social media referred to as an essential tool for non-profit organizations.
After five years of religiously posting BECA.org news on the most famous one -- facebook.com, may I offer up another description: time-waster.
The "reach" statistics are mindnumbingly low (below).
And these things take time to administer. (BECA has a Spanish page too!)
And they take time away from BECA's core work of screening and supervising scholars.
If anyone were to ask me about Facebook's utility for a grassroots non-profit like ours, I wouldn't mince words.
Fuggedaboutit.
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| Screen capture of BECA's Facebook administration panel (13-11-13). Is it worth it? |
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